Seasonal Recruitment for the Summer

What happens to the job market in the summer?

The summer is the time of greatest change in the labour market – a big factor in this is students leaving their term time jobs.  This leads to shortages in bars and restaurants, supermarkets and other retail establishments in large university cities with students often migrating into other types of temporary work in their home towns.  Coupled with this are seasonal pressures on our agricultural sector which increases the need for farm and manufacturing labour.  Additional, there is a dramatic increase in jobs available in the tourism sector in resorts, activity centres and festivals.  Overall, those employed in temporary work increases in the summer and now, many people from across the employable age range are realising the benefits of seasonal work.

Why get a summer job?

Put simply, it is a chance to revamp your CV and try new things that could ultimately enhance your career.  It’s not just for young people and students, taking on additional employment for a limited period can help you to expand and diversify your existing business network, give you the opportunity to explore other career options without the commitment of leaving your current post and can provide a short-term cash injection for that luxury holiday!

Why recruit seasonal workers for the summer?

The obvious answer is to meet the fluctuating seasonal demands of your business.  Additionally it can be a chance to give graduates and school leavers a foot in the door of your business – providing you with talented workers with fresh ideas.  Some could come back to you repeatedly in other peak periods and eventually become part of your permanent workforce.  Seasonal increases in staff allow you to try short-term projects and gives you the flexibility to use fixed term contracts to only keep the staff who really impress.

How can employers recruit summer seasonal workers effectively?


·         Start recruiting early – potential employees are already thinking about and securing work for the summer.


·         Review – what type of additional workers and how many did you employ last summer? Did it work? Look at sales trends month by month to work out your best time to start and end contracts


·         Find your target audience – post adverts where students and graduates are most likely to be looking – use social media and university careers centres.


·         Hit the ground running – have every part of the advertising and recruitment process ready before you start or find a recruitment team to do this for you (flat fee online recruitment is great for this) – you need to be quick and efficient whilst still meeting all legal and HR requirements.


·         Respond quickly – for short-term work, people tend to accept their first offers – leave it too late or make the process too long and the best workers will already be employed elsewhere.


·         Train them well – inefficient staff will do your business more harm than good.  Staff who feel that they are valued will give more back.


·         Stay in touch – many workers will need seasonal work for several years in a row – this saves on the need to start from scratch every year.  Use social media to keep them linked to your business to show that they are not forgotten.  Some employers offer incentives to returning staff and give them an appreciative send off when they leave.


Flat Rate Recruitment, HR, Job Seekers

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